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Small Business Marketing Part 1: Lifecycles – Startup, Growth, Maturity, Decline
Product and Industry Life Cycle There is a well know concept in business theory called the bell-curve lifecycle. It has been applied to virtually everything, but is traditionally used in the context...
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Small Business Marketing : Startup Phase Overview
Now that we have covered the basics of the industry and product life-cycle, we can start jumping into the specifics strategies and tactics to stand out in each phase…Introduction, Growth, Maturity,...
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Small Business Marketing – Startup Phase 2.a: Introduce and Intrigue
Introduce and Intrigue – Name, persona, and story More details on this can also be found in my articles on building your identity kit. Part I, Part II This is the first goal in the Introduction Phase...
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Small Business Marketing – Startup Phase 2.b : Public Relations (PR)
PR has arguably changed the most in the last 10 years of any marketing vehicle. When I started, the PR director was the person with all the contacts. They knew every publisher, editor, and periodical...
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Small Business Marketing – Startup Phase 2c: Research and Target Market
Ultimately, the introduction phase is all about doing your homework and learning your target market. After all, if you aren’t going after the right people, then all the marketing in the world really...
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Small Business Marketing – Startup Phase 2.d: Metrics and Flexibility
Phew. Finally… the last section of the introduction phase. This article is all about testing and flexibility. In earlier sections, we discussed how to discover and poll your target market, how to...
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Small Business Marketing – The Growth Phase Overview
Welcome to the Growth phase overview! If you are just tuning in now, we are following through each step of the product/company/industry lifecycle. We have just completed our series on the Introduction...
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Small Business Marketing – Growth Stage 3.a: Accelerating the Tipping Point
Congratulations on getting you business to this point. It is a statistical fact that 9 out of 10 small businesses will never reach this phase. And while there are no hard numbers on the success rate...
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Small Business Marketing – Growth Stage 3b: Meeting Demand
Yes, crazy demand is a problem that you want to have. But when you are in the trenches, there is nothing fun about it (Well it is for me, but I’m a freak). Things are going crazy, you are going crazy...
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New Articles Coming Soon
Hiya kids! Long time no see! Just wanted to drop a quick update to let you know that a new series of articles are coming soon. I’ve been pretty busy over the last 6 months at my latest stint back in...
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